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Clinical Articles, News & Views

Greater cholesterol awareness needed

70% of UK adults are unaware of their cholesterol level or its potential impact on their health, according to a nationwide awareness campaign launched recently by Flora.1

The campaign focused on residents of Rutland, the smallest county in England, who were challenged to a three-week programme of healthy eating and activity to demonstrate the positive impact of lifestyle changes. Results showed that 82% of participants lowered their cholesterol over that time.

The challenge included healthy eating and recipe advice, and a range of group fitness activities with weekly ‘catch-up’ sessions to support participants. Dietitian Jacqui Morrell, who advised the community on how to adapt their diets, said: “Cutting back on saturated fats, introducing cholesterol-lowering foods into your diet and being more active is easier than people think…A healthy community is a strong community, and we hope Rutland will inspire the nation”.

For more information on the campaign, please visit


1. Research conducted among 1,874 UK adults (aged 18+) by Opinion Matters between 20–23 September, 2013. Joint Health Surveys Unit (2009) Health Survey for England 2008. Physical activity and fitness, The Information Centre, Leeds

Published on: March 28, 2014

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